Legal Website
GOT Law
A sharper digital home for the Midwest’s “go to” lawyers
Web Design · WordPress Development · Content Strategy
Read the case studyBrand, Web & Product Design · St. Louis, Missouri
Design that makes people trust you before they meet you
Not just how it looks. How it runs.
UX design, websites and the custom platforms that run your small business behind the scenes and keep you connected to customers.
Most small business owners don’t need a prettier website. They need one that converts and, often, a piece of software nobody has built for them yet: a booking page that keeps clients coming back without five texts to find a time, a portal where they can check status instead of emailing you, a dashboard that tells you what is actually working.
If any of these resonate, you are in the right place
Most small businesses don’t lose customers because the product isn’t good enough. They lose them because the brand doesn’t hold together: a website that doesn’t match the Instagram, a quote that looks improvised, a process that feels different every time. We can help you take your brand identity, the website and the process behind it as one system, so every touchpoint earns the same trust and exudes the same business mission.
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Your website doesn’t match your Instagram
Two different logos, two different colour schemes, two different voices. Customers can’t tell whether they’re looking at the same business, so they hesitate.
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You’re explaining the same thing on every call
If you have to explain what you do before anyone understands it, your website isn’t doing its job. That explanation belongs on the page.
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Every quote, invoice and email looks different
The work is excellent and the paperwork looks improvised. That gap is the single fastest way to lose a customer who was almost ready.
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You want the same trust online that you’ve built in your community
The customers who know you already trust you. They’ve met you, they’ve seen the work. Someone finding you online has none of that. Your website has to earn the same confidence before you ever get to say a word.
What we do
The look, the site and the system behind it
Most businesses buy these one at a time from different people and spend years trying to make them match. Take one on its own or take them together, designed to fit from the start.
- Brand Identity & Strategy A logo is one piece of a brand. We build the whole system, logo, colour, type, voice and the rules for using them, so your business looks like one business on every screen, sign and invoice. What’s included
- Website Design & Development A website that answers the questions your customers actually ask, loads fast on a phone and is built so you can update it without calling a developer. What’s included
- Product & Platform Design Custom business apps: booking, client portals, dashboards and more. Interface design, design systems and product strategy for SaaS platforms, portals and internal tools. What’s included
- Service Design & Operations The part most businesses skip. We map how a customer actually moves through your business, enquiry, quote, onboarding, delivery and follow-up, then redesign the steps that lose people. What’s included
What actually builds trust
What people judge before they judge the work
We help make sure that shows up the second someone finds you online. Let’s make your business look as good online as it already is in person.
- 01
It looks the same everywhere
Your website, your Instagram, your storefront and your invoice all read as the same business. Customers notice the moment they don’t.
- 02
It speaks to one specific customer
Not everyone. The right one. A brand built to appeal to anyone usually ends up connecting with no one.
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It earns trust before it asks for anything
How something looks and reads tells a customer whether you’re serious, long before they read a word of copy.
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It makes the process feel as good as the product
A confusing checkout, an inconsistent process or a slow reply undoes the trust the brand just spent months building.
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It gets better over time
What isn’t working gets fixed. What is working gets expanded. A brand is maintained, not finished.
- 06
It shows up the same in the community and online
Someone who meets you at a market, in your shop or through a referral should find that same trustworthy business when they look you up later. One brand presence, wherever they run into you.
How it works
Looking at your business through a product lens, often for the first time
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01
Strategy
We start with a call to understand your business, your customers and how your brand shows up today: website, social, print, in person. You leave with a clear picture of the gap between how you want to be seen and how you’re actually being seen.
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02
Build
We design the system that closes that gap: identity, website, product interface or the internal process behind it. Built to work together, not as one-off pieces, and scoped on a call before anything starts.
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03
Grow
Once it is live we look at what is working and what is not: the pages people actually read, the step where enquiries stall, the places the brand has drifted. A brand is maintained, not finished.
Selected work
Recent projects
Brand, web, product and print work for small businesses figuring out how to show up consistently, everywhere.
Automotive Service Website
Auto Beauty Specialists
Restoring confidence, before the repair even begins
Web Design · WordPress Development · Content Strategy
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Lingerie Boutique Brand and E-Commerce
Kurvy Girlz Boutique
A shopping experience built around confidence
Logo Design · Branding · Web Design · WordPress Development · E-Commerce · Content Strategy
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Recruiting Website
Rent One Careers
A career site designed to start the right conversations
Web Design · WordPress Development · Content Strategy
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Home-Build Planning App, Product Landing Page
Design Book
Bringing every home-build decision under one roof
Product Strategy · Brand Identity · UX/UI Design · Website Design · Content Strategy · AI Experience Design · Product Development
Read the case study
Mobile App Redesign, Consumer Wellness
Ember Collective
Turning class scheduling into a ritual
Product Design · UX/UI Design · User Research · Mobile App Design
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HR Onboarding App, iOS Product Design
Compliance Center
Employee onboarding made simple
UX Design · Mobile Product Design · User Research · Usability Testing · Prototyping
Read the case studyCommon questions
What small business owners ask before hiring a designer
Can you help me use AI in my business?
Yes, where it genuinely earns its place. The useful question is not which AI tool to buy but which part of your process is slow, repetitive or inconsistent, and whether AI is the right fix for that specific thing. We design AI into products and workflows rather than bolting it on. On Design Book, a home planning app, the AI builds its prompt from the selections a homeowner has already saved, so it works from real decisions instead of a generic request. For a small business it usually looks more ordinary than the hype suggests: turning enquiries into a consistent intake, drafting replies from answers you have already written or producing first drafts in your own brand voice. Where AI would only add a moving part without saving you time, we will tell you that instead of selling it to you.
How long does a branding or website project take?
A logo and brand kit typically takes 3 to 4 weeks. A brand identity plus website typically takes 6 to 10 weeks. Product and platform design runs longer and is scoped in phases. The single biggest factor in the timeline is how quickly you can get content, photos and feedback back, not the design work itself.
Do I need a custom website or is a template good enough?
A template is genuinely fine when your business is simple, your competitors are weak and you need to be online next week. A custom design is worth it when you need to explain something complicated, when trust is the deciding factor in the sale or when you are competing against businesses with much bigger budgets. Most small businesses are better served by a well-chosen template plus strong content strategy than by an expensive custom build they cannot maintain.
Do you work with businesses outside St. Louis?
Yes. Paige Simon Design is based in St. Louis, Missouri and works with small businesses across the St. Louis metro, including St. Charles, Kirkwood, Webster Groves, Clayton and Chesterfield, as well as clients anywhere in the United States working remotely. Local clients can meet in person; remote clients work over video calls and shared documents.
Ready to look like the business you actually are?
Tell us what you're working on and we'll tell you honestly whether design is the thing that will move the needle, and what it would cost.
Start a project