Body Smoothie

Body Smoothie is a St. Louis self-care product created around organic ingredients and a clean, intentional approach to personal care. The founders needed an identity that could express those values while still feeling vibrant and desirable on a crowded shelf.

We began with a collaborative brand strategy session, exploring the beliefs behind the product, the audience it was made for and the feeling the packaging should create. That work led to a brand direction that balances natural cues with a playful, contemporary personality, avoiding both clinical wellness conventions and overly rustic organic branding.

The identity system was developed to perform at multiple scales, from the primary logo to small package labels and social graphics. Color, typography and supporting elements create quick recognition while leaving enough flexibility for additional scents, formulas or product variations.

Packaging brings the story together at the point of purchase. Clear hierarchy makes the product name and essential information easy to find, while the graphic system adds shelf presence and gift appeal. The final brand feels clean without feeling sterile and fun without losing credibility, a cohesive foundation that reflects both the product’s ingredients and the pleasure of using it.