5 Ways to Create a Well Branded Website
These 5 tips will get you started on the right path to creating a website that’s aligned to your brand visuals and goals.
1. Choose a color palette that reflects your brand.
The colors you use for your website should compliment your logo. A good rule of thumb of how to distribute color throughout your website is: 60% your primary color, 40% your secondary color, 10% a complimentary to highlight call to actions.
Pro tip:
The color palette you choose should also be cohesive with the colors you use on your social media and in print marketing initiatives.
2. Write copy catered to your target audience.
It’s important to know and cater to your target audience. Writing copy that speaks to your ideal client will help convert website visitors to clients. When doing so keep in mind why the user is visiting your site, what they’re looking for and how you can present all of that information in a digestable amount of copy on your website. You’ll want enough copy to inform the user but not too much that would require a user to be endlessly scrolling if they’re visiting the site on their cell phone.
3. Create clear and personable call to actions.
Create a clear call to action for users. Whether it be “Contact to learn more” or “Find out more” always include a way for users to take the next step towards working with you. ON EVERY PAGE. This can be done with buttons or by linking your contact page through text.
4. Use cohesive and eye catching images.
The use of imagery on your site is what can set you apart from competitors and will best display your products or services. Be sure to use crip, clean and appealing photos on your website. Pictures speak a thousand words.
Pro tip:
Make sure all image sizes are optimized for site speed.
5. Display accreditations, awards and customer reviews on your website.
Displaying accreditations, awards and customer reviews on your website is a quick way to build trust with users. 81% of shoppers conduct research online before buying.
Interested in learn more about creating a perfectly branded website?
We specialize in creating strategy driven websites for any brand. Reach out to us for a consultation.
